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The issues related to marketing strategy in the industry depend on the sector and the type of clientele targeted. It is necessary to provide the most appropriate responses in terms of marketing and sales organization, brand content, digital strategy and content, and advertising.
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Charles Le Goff
«VSEs and SMBs, trades of the industry haven't always followed the marketing trends and haven't always dared to implement "impacting" branded content. The challenge is to make industrial products that we can be proud of! France is rich in its industry and our international image is always in good shape, thanks to the luxury goods industry in particular, Playing with this notoriety and applying it to the industry is a real opportunity; we must dare to do so!»
Charles’ experiences in International Business is another string to AVANTI’s bow.
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Charles’ expertise in Industrial Marketing and International Business comes from his 15 years spent in an industrial metallurgy company.