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Strategy, Management & Analysis

Mix Marketing

The marketing mix is the coherence of decisions relating to the strategy of the five marketing action variables (the 5 p’s):

Identify your flagship products with high commercial potential and understand their intrinsic characteristics.

Setting of rates and discounts by customer category.

The chosen sales channels (distributors, direct sales…).

Management of your sales team.

Communication targets and objectives. Definition of content and media to reach the target. Allocated budget.