Team builder autour d'une table
Strategy, Management & Analysis

Audit / Diagnosis

The diagnostic analysis in the development of your marketing strategy consists of setting the objectives through two components:

External Analysis
To assess the main threats and opportunities.

The external analysis aims to identify your macro-environment and the market that concerns you through several headings:

  • economic trends
  • market size and structure
  • behaviors and expectations of your customers
  • segmentation
  • competitive intelligence…
Internal Analysis
To evaluate the strengths and weaknesses of your company

Internal analysis consists of taking inventory of your company’s resources and past performance:

  • market shares
  • evolution of brand awareness and image
  • evaluation of your growth…
cookie Nous utilisons des cookies pour vous garantir la meilleure expérience sur notre site web. En poursuivant votre navigation sur ce site, vous acceptez leur utilisation. Politique de confidentialité. Close